|I like to think of the internet as an information and entertainment system. If you’re on there, you’re either searching for information, watching cat videos or stalking people on Facebook.
Oh, and LinkedIn.
Thats where people go to learn about your professional existence and its one of the first places I go to background people I haven’t met before. I like to know as much as I can about the people I am going to potentially work with.
So if I were to stalk you online, what would I find? Is your profile looking after your first impression online?
In my experience, most profiles are either out of date, non-existent or are full of empty claims which lack substantiation.
Since becoming a freelancer, I spend the majority of my time writing engaging online profiles for my clients.
After being exposed to more then 2,000 pieces of content a day, online users don’t want the full spiel in your “About” section anymore.
They want to know what problems you solve.
In other words, your audience want’s to know what’s in it for them. You need to resonate with them as soon as possible by communicating your understanding of their needs. The best way to do that is to use an interesting anecdote or two.
Who doesn’t like a good story they can relate to right?
Another way to engage your audience is to provide examples of social proof.
Social proof can build trust and legitimacy in your business in a world where people can access information online at their fingertips.
Can you make a reference to a glowing recommendation by a well-known authority? Has your company received favorable press that can be mentioned?
Finally, less is more. People are time poor. If you’re after engagement, don’t overcomplicate your profile. If you can communicate with brevity you will always have a better chance of getting your point across.
Please feel free to get in touch if you have any questions on this or other topics related to telling your story online and in the media.