How public relations converts customers with social proof


If PR is not a part of your marketing program, it may be time to consider implementing a public relations strategy to complement your existing marketing plan.

There is endless evidence to support the fact PR carries a higher credibility factor than traditional marketing methods. Articles generated on reputable news sites are great for social proof.

Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.

When you get featured in the media you have the perfect opportunity to leverage a media mention to gain social proof. For example, you could take a quote from the article and use it to establish authority like I did on my about page or you could upload the logos to a ‘featured in’ section on your website.

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You can also share links to the articles via social media. They make great sponsored posts so put a few dollars aside to ensure you can reap the opportunity when it’s presented. Even better yet, if it is featured on the media outlets own social media page or feed, re-share it for added social proof!

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Due to the multifaceted world of modern-day marketing and communications, PR practitioners now offer a broad suite of services to meet the needs of individuals and brands, including:

– Strategic Advice
– Brand Awareness
– Crisis Management
– Media Relations
– Media Events
– Influencer Relations
– Coaching
– Content design
– Copywriting
– Social Media Strategy

My ongoing PR service includes:

A comprehensive media management plan
Working with your existing marketing material to create a media kit.
A targeted media contact list of ideal media outlets (as opposed to sending a mass email to a generic list of hundreds of journalists spam boxes)
Press Release listing on Medianet (a division of Australian Associated Press) Australia’s largest press release distribution network.
Five hours consulting per month for the purpose of:
– Media coaching if required
– Attendance at event/press conference/television interviews (subject to availability)
– One-on-one communication
An original and engaging pitch/angle for media coverage each month
A newsworthy targeted press release signed off by both parties each month
A 250-word blog on the same topic for use on your website or e-newsletter each month.
All press clips, links etc to successful stories collated and handed over for you to use on your Social Media/E-Newsletters etc.

According to the Public Relations Institute of Australia(PRIA), the average cost of hiring a PR agent on a monthly retainer is upwards of $12,000.

As a consultant, I am able to offer the same results as an agency without passing on the costs associated with hiring a large team and office space. If you would like to enquire into the cost of my monthly PR service then get in touch!

If monthly retainers aren’t your thing, check out my Ad-Hoc PR package.


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